This was the first UX project I worked on, and it gave me a foundation in user-centered design across different cultures, regions, and roles.
I contributed to user interviews with international stakeholers, helped synthesize research findings, and worked on prototyping a redesigned structure for a benchmarking guide used by policymakers around the world.
Our team focus was on making the guide easier to navigate, less overwhelming to interpret, and more aligned with how real users approach peer comparison.
In this role, I:
Over 416 million adults in Sub-Saharan Africa are unbanked or underbanked, limiting access to formal financial systems
Governments want to design more inclusive financial policies, but lack tools to learn from peer countries
Confusing or inconsistent data can lead to misinformed decisions or stalled reform efforts
A clearer, more structured UX helps users trust the information, focus on what’s relevant, and act on it across a range of international contexts
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
We redesigned this screen to streamline project review and help users more easily understand what’s happening across the system. The original layout buried key details in tabs and nested tables, forcing users to click through multiple views just to get basic information.
In the new version, we grouped projects by region, surfaced project status and funding stage directly on the card, and simplified the visual hierarchy to reduce cognitive load. During usability testing, users described the new layout as “more intuitive” and “way easier to scan," especially those who only log in occasionally or manage dozens of projects at once.
This helped us meet our goal of reducing friction in daily workflow, improving accessibility for both frequent and infrequent users, and supporting faster decision-making without requiring external tools.
Submitting a new project used to be one of the most frustrating tasks on the platform. The original workflow was rigid, visually dense, and required users to memorize a sequence of steps across multiple pages.
We redesigned the experience around clarity and progression. We introduced a guided, step-by-step submission flow with built-in field validation, contextual help, and a persistent summary panel. These changes were especially helpful for users who only submit projects a few times a year and often needed support.
During usability testing, participants noted that the new flow made them feel “more confident they were doing it right” and “less likely to make mistakes.”
This design supports our goal of supporting the submission process and reducing the need for outside guidance, allowing projects to be submitted more quickly and accurately.
This animation reflects the full journey from a user's perspective, showcasing how we streamlined a previously fragmented process into a guided experience that's structured, informative, and easy-to-follow.